Digital marketing solutions

We offer a range of solutions to help you connect with your target markets through innovative and measurable activity.

We will create an online presence for your property that engages with your existing clients, boosts customer retention, and gives you exposure to potential new clients.

• Search engine optimisation
  

  The aim of SEO is to make your web pages more relevant and so that you can convert more business.

  An effective optimisation campaign should get your property seen in the places where potential clients are searching. This is the only way to make sure you’re capturing as much potential business as possible through your website which is not only the most profitable of all your channels but also the one that has the highest level of customer loyalty and retention

  We drive traffic and sales using ethical SEO techniques; keyword research, SEO copywriting, website audits, link building and conversion optimisation.

• Pay Per Click advertising

  PPC is without a doubt one of the most powerful and flexible marketing channels available. It allows you to win business from day one and furthermore, it allows you to measure the exact return you get for every penny you spend.

  At evolution, we can build highly targeted campaigns using carefully researched keywords. We will also test every variable in every advert, compare advert performance and monitor your campaign.

• Display advertising

  Display Advertising not only enhances the exposure of your property across the web but it’ll help deliver targeted traffic to your site.
  By displaying adverts on a multitude of websites frequented by people who are interested in your destination or property type, you have the opportunity to create a significant online presence for your hotel, while still focusing on your precise target market.

• Social media marketing

  To follow or not to follow? That is the question

  If Shakespeare was alive today, we bet he would have considered using that line. Many hoteliers must ask themselves the question, can I get a return on investment by engaging in social media?

  Social media is a great way to enhance your brand’s potential, develop loyal customers as well as drive additional traffic to your site. Without a doubt, platforms like Facebook, Twitter, Foursquare and Pinterest are on trend, but the benefit that can be extracted varies from hotel to hotel.

  At evolution, we can help you assess the potential benefit for you. We can create a strategy and help you execute it. Our watchwords are affordability, guest engagement and bookings.

  On Facebook and Twitter, regular updates send out social signals that Google and other search engines detect. Regularity of updates is as important as the content. For example, your city centre hotel could outrank the OTA’s because the person searching is socially connected to someone who gave you a +1

  Managing social media channels are generally inconvenient unless you have a specialist in house. If you don’t have that person, talk to us. We are here to help.

• Web analytics & traffic reports

  Reporting should be a key part of your digital strategy as it highlights where your site and campaigns are and are not performing.

  At evolution we can help you configure the analytics required to determine KPI’s and goal conversions. This can be across website usage, social media, email campaigns, display advertising and affiliate marketing.