Blog

evolution’s top ten revenue management tips for independent hoteliers

Posted on by admin

evolution, the next-generation reservation service provider for the hotel industry, has been around long enough to know what works and what doesn’t. Here are our top ten tips proven to be effective in evolution’s portfolio of member hotels.

  • Everyone’s listening – Social media, what exactly is it? Ignore the myth that social media is just Facebook and Twitter, these days the internet is social media and a strategy for managing it has never been more important. Facebook and Twitter are important, but don’t forget the numerous other channels including trip advisor, Foursquare, YouTube and local websites and blogs. Communication on the internet takes place everywhere; make sure someone is monitoring it. Revenue managers often don’t have time to monitor social media and over the next few years, the position of social media manager will become an important role. Don’t get left behind and ensure you implement an effective social media strategy. There are many partners available who can help you build an effective strategy if your resources don’t allow it.
  • Continue reading →

    Hello world!

    Posted on by admin

    Welcome (back) to the new evolution website – a home for independent hotels, small chains and hotel management companies to find solutions to all of their online distribution and marketing needs in one box.

    That’s right. You can send rates out easier, promote your properties across the web, manage multiple channels and edit your website. All from one place.

    We’ve been around for long enough to know that simple solutions don’t come, well, simply. But we’ve done the hard yards already, which means all you have to do is open the box. For many years we were in your shoes and we realised, the hard way, that the internet distribution and marketing could be done better. So we embarked on a mission to develop a system that constantly evolved with market needs, that would help you do your job as efficiently as possible. We are very proud of what we have achieved.

    Don’t believe us? Take a look at our products and solutions. No matter if you’re running a diverse portfolio of hotels, managing a small chain or in charge of an independent hotel, there are a great many reasons why evolution is the system that will put you ahead of the competition.

    Stay tuned for our thoughts and open discussion on topics relevant to online marketing and distribution. We want you to give us your feedback and help us evolve our products.